Brand Guidelines

  • Michigan Roundtable for Just Communities’ signature colors are:
    • Dark Blue: #2D3D6F
    • Medium Blue: #0C8CCD
    • Light Blue: #64A9DF
    • Black: #070707
  • Our assets must always appear in the available full color, grayscale, or black and white.
  • Note that the Michigan on the Michigan Roundtable for Just Communities wordmark is transparent and will show the background the logo is placed over.
  • A small glow or outline (maximum 4 pt) can be added around the asset if it is difficult to see on the background colors. Request approval from a member of our team for use of glow or outline.
  • Never add a drop shadow to any of the assets.
  • Always defer to using the entire wordmark on all marketing materials. Only use the logo icon by itself upon approval from a member of our team.
    • The organization must be referred to as Michigan Roundtable for Just Communities or the abbreviation MRJC.
    • The abbreviation may only be used after the organization’s full name has first been used in the content.When referring to the organization in writing or verbally:
  • The correct name for our traveling exhibit is: “We Dont Want Them”: Race and Housing in Metropolitan Detroit Traveling Exhibition. Note that “Dont” does not have an apostrophe to reflect the spelling in the signature image the name is derived from.
    • Our traveling exhibit can also be referred to as: the “We Dont Want Them” Traveling Exhibit, WDWT Exhibit, WDWT Traveling Exhibit, Michigan Roundtable for Just Communities’ traveling exhibit, or MRJC’s traveling exhibit.
    • The shortened names may only be used after the full exhibition name has been used first.

Wordmark Assets

  • Michigan Roundtable for Just Communities Wordmark – Color – PNG, PDF
  • Michigan Roundtable for Just Communities Wordmark (Landscape) – Color – PNG, PDF
  • Michigan Roundtable for Just Communities Wordmark – Grayscale – PNG
  • Michigan Roundtable for Just Communities Wordmark – Black – PNG
  • Southeast Michigan Sankofa Alliance Watermark – Color – PNG
  • Southeast Michigan Sankofa Alliance Watermark – Black – PNG
  • Metro Detroit ALPACT Watermark – Color – JPG